Genesis is a luxurious automotive brand whose premium cars outclasses the typical ordinary vehicles out there in the market.
Genesis is a premium division of Hyundai Motor Group founded to cater to the needs of those who want luxury with comfort.
The brand has now evolved into a symbol of luxury and exclusivity. With that much hype about the brand, you might wonder where are Genesis cars made? Well, let’s find it out.
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Where are Genesis Cars made?
All of the Hyundai Genesis found today in the market are manufactured in South Korea in the world’s giant automobile plant.
However, the design and research take place at one of their 3 design centers, namely in Namyang (South Korea), Irvine (The United States), and Russelsheim (Germany).
Genesis has emerged as one of the finest car divisions of the Hyundai fleet. The brand was previously marketed under the Hyundai brand, but later on, considering the dynamics of the industry, Hyundai made Genesis a stand-alone brand.
I think most of you will be curious to find out a detailed analysis of where are Genesis Made. How does the brand emerge, and who owns it? Stick around, and let’s find it out.
Who Makes Genesis?
Genesis, Hyundai’s luxury vehicle division, was introduced to target customers who want top-quality luxury cars. Hyundai initially sold these cars under its own brand name.
The first car in the Genesis series, Genesis Sedan, hit the market in 2007. The development of this flagship model started three years back in 2004 and took three years and an investment of US$500 million to complete.
In 2015, the Hyundai Motor Group announced Genesis as an independent marque, an independent brand division of Hyundai, while Hyundai still being its parent company.
This decision resulted from the rapid success of this division. Customers paying a premium price for these cars also wanted a separate Genesis division.
The first model under Independent Genesis was the G90, launched in 2015. A whole series of Genesis cars came from there, including G70, G80, G90, GV70, GV60, GV80, and many others.
The Genesis series also carries the Hyundai Vision G, the concept series of Genesis. Vision G, Genesis New York, Essentia, Mint, and Genesis X are some cars under this range.
An American data analytics company, J.D. Power, announced Genesis as one of the most innovative and trustworthy brands.
Genesis debuted in the European market in 2021 by introducing a brand-new Genesis G70. The company markets and sells in almost all parts of the world.
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Manufacturing of Genesis Cars in South Korea:
South Korea is the place where it all started for Genesis. Hyundai management decided to launch an executive range of cars, and thus Genesis was born.
Since Hyundai was based in South Korea, it was apparent for Genesis to have its roots in South Korea. The world’s biggest automotive plant in Ulsan is Genesis cars home.
Almost all of the Genesis models get completely manufactured within the vicinity of this plant. This gigantic plant houses five factories, the newest one used for Genesis production.
The company opened the fifth plant in 2007 primarily to produce Hyundai’s premium range of cars, such as the Genesis series.
The most exciting feature of this plant is the incorporation of roof laser brazing, introduced in 2015. It helped the company make cost-effective Genesis.
Continuous improvements in Genesis designs and features have helped the company line up with its rivals BMW, Mercedes, Lexus, and other premium brands offering similar cars.
Where is Genesis Made? 5 Production Plants
Another surprising thing about the fifth plant is the use of hundreds of automated robots for various purposes.
The other factories within this plant integrate with this fifth plant to produce premium, Genesis. So, for example, Transmissions, seats, and Engines for Genesis may be sourced from other in-house factories at Ulsan.
Before getting the final touch, Genesis passes through different factories at Ulsan for the necessary work, such as painting and welding.
This factory also makes the Hyundai Tucson SUV and some other models. The capacity of the plant is more than 150,000 units annually.
Where are Genesis Cars Sold?
Exclusively for Genesis cars, the company double-checks the vehicles before dispatching them to ensure the highest quality standards.
Pre-departure inspection includes an intelligent driving monitoring system. The electrical device and tire system help the company approve only those cars that are up to the required benchmark.
The company exports most of its models to Europe, the United States, the Middle East, Russia, Canada, Australia, and Asian countries from this plant.
G series such as G70, G80, and G90 represent the standard Genesis models. On the other hand, the letter GV addended with a number represents Crossovers and SUVs.
Who Owns Genesis Cars?
The Hyundai Motors Company owns and makes all of the Genesis Cars. It is a premium brand launched by Hyundai in 2007, and since 2015 Genesis has been working as an independent brand. However, Hyundai Motors is still the parent company of Genesis.
Are Genesis Cars Reliable?
Genesis cars are reliable and well-made. These cars have been built to last and provide years of reliable service. The Insurance Safety for Highway Safety (IIHS) has ranked G70, G80, and G90 among the safest large luxury cars worldwide.
Apart from this, other models have also received great remarks for their excellent quality and craftsmanship. Their cars are made to look elegant, and it is not hard to see why they are a great choice for the wealthy.
The main downside is that the price is a bit steep, especially if you don’t have the budget. However, if budget is not an issue for you, Genesis cars are worth a look!
Conclusion:
Over the years, Genesis has improved to a significant extent. However, the brand is restricted to the millennials as the underlying principle behind the brand is to serve society’s elite.
The premium features these models offer are worth the money. Economies of scale in the future might reduce the prices to some extent.
Considering the brand’s popularity, we are sure there will be many more manufacturing plants for Genesis cars globally in the years to come.
The brand is continuously improving and introducing new premium vehicles every year. We hope to see some budget-friendly Genesis in the coming years. Until that time. Adios.
Anaya Shah is a seasoned consumer product analyst with over 8 years of experience in the retail and e-commerce industries. She holds a Master’s degree in Business Administration with a specialization in Marketing from a top-tier university. Anaya has a keen eye for detail and a passion for uncovering the true value of products, helping consumers make informed decisions. At BrandCritica.com, she brings her expertise in product evaluation, brand analysis, and market trends to deliver trustworthy and insightful content. Connect with Anaya on Instagram for the latest updates and reviews.